The Ultimate Email Subject Line Swipe File!

Want to increase your email open rates? Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. In this Guide, We will give you 700 best and high catch email subject line examples that will boost your email open rates.
If you’re new to the post (or email marketing in general), take a minute to familiarize yourself with the fundamentals of email subject lines.
These are 8 different components I found again and again in our top-performing email subject lines…
1. Self-Interest.
These are your bread and butter subject lines—you should be using them most frequently.
They are usually direct and speak to a specific benefit your audience will gain by opening the email.
Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content.

2. Curiosity.
If self-interest subject lines work because they communicate a direct benefit, curiosity-based ones succeed for the exact opposite reason.
They pique the interest of subscribers without giving away too much information, leading to higher opens.
Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.

3. Offer.
Do you like free stuff? Do you like to buy things when they’re on sale?
So does your email list.
When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.

4. Urgency/Scarcity.
This is the most powerful type of subject line you have at your disposal.
Subject lines that communicate urgency and scarcity tell readers they must act now.
But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability.

5. Humanity.
Don’t forget to remind your list about the person or people behind your products.
Sometimes you need to thank your subscribers, tell them a story about yourself, or make a human appeal for their attention.

6. News.
Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.
These subject lines often work well when combined with a curiosity element.

7. Social Proof.
A fundamental characteristic of humans is that we look to the behavior of others when making decisions.
You can leverage this in your email subject lines by mentioning individual’s success stories, familiar names, or highlighting how many people are already using a product or service.

8. Story.
Telling a story, or at least teasing the beginning of one in your subject line is a unique way to highlight benefit and get the open rate you’re looking for.

Why You Need Good Email Subject Lines?
Did you know that 47% of email recipients open an email based on the subject line alone? At the same time, 69% of email recipients report email as spam based solely on the subject line.
In other words: your subject lines have the power to make or break your email marketing campaigns.
The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies & psychological principles.
With this Guide, you will get 700 examples of the best subject lines for email marketing, & the proven principles that make them work…

Best Email Subject Line Length to Improve Click Throughs | Campaign Monitor

Fear of Missing Out?
One psychological principle that is practically impossible to resist is the fear of missing out. You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).

Email Marketing Chart: How subject line length affects open rates |  MarketingSherpa

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