Bings Ads Complete Package.
Get Bings Ads Coupons up to $500 With Guide On How To Promo Your Digital Products & Service On Bing.
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.
In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign.
Why Should You Run a Bing Ads Campaign?
Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy. Here’s why.
First, Bing has a 6.7 percent market share, making it the world’s second-largest search engine. That might not sound like much, but there’s huge growth potential here.
Next, over 1 billion people use Windows 10. Since Microsoft owns Bing, they direct a lot of traffic to their own search engine through Cortana and the search bar at the bottom of the computer screen. That’s some easy, reliable traffic right there!
Finally, according to a Wordstream study, the average click-through rate (CTR) for Bing Ads is 1.25 percent, while it’s only 0.86 percent for Google Ads.
Seems like it’s worth paying attention, right?
Reach 689 million monthly unique searchers on the Microsoft Search Network1 and 271 million unique users through native advertising on brand-safe experiences.2 Connect on platforms and sites people use every day to get things done across work and life.
The concept behind Bing ads is essentially the same as Google Ads. Microsoft Advertising is a pay-per-click (PPC) platform that is designed to help you reach a specific audience, increase traffic to your website and increase your revenue.
Bing ads look mostly the same in the SERP as ads on Google and their overall title and meta data length is about the same. Bing ads works on an auction system that is similar to Google’s where advertisers can show relevant ads to users who are searching those keywords. Marketers can target search keywords for a chance to have their ad appear in search results pages, and pay a small fee for every click. This form of search advertising remains one of the most popular forms of internet advertising because it’s still so successful. All that’s needed is a campaign set up through the Microsoft Merchant Center and a budget.
Bing search ads let advertisers gain access to a wider range of potential customers and the ad platform lets marketers target specific keywords important to them.
Reach
Because Bing is owned by Microsoft, when you advertise using Bing ads you are also advertising on Yahoo, AOL, MSN, and various partnering sites. A huge benefit to utilizing Bing’s advertising options is that you are filling any gaps in your advertising campaigns that you might be missing by focusing on Google alone.
Although Bing only accounts for 6% of the global search engine market share, Bing ads still reach 63 million users. If you are not using Bing ads, that is a significant amount of missed opportunity.
Bing also has 936.5 million monthly global visitors and about 12 billion monthly searches worldwide. Although its market share seems small when you look at the percentage of users, it’s important to note that Bing is constantly growing and improving.
Not only can you use Bing ads to increase your overall visibility within engines, but you can also reach a wider and more specific demographic.
Demographics.
Bing accounts for 30% of all searches within the United States making it the second most popular search engine stateside. Bing also accounts for 34% of all desktop searches within the U.S. and has a monthly search volume of 500 million in the U.S.
If you are advertising your products locally or mostly to American customers, then you should consider using Bing ads as part of your marketing strategy.
Bing’s audience share by gender also reveals that they have almost an equal amount of male and female users meaning there is an equal opportunity to target each in your marketing strategy.
When it comes to age and Bing ads, if you are marketing products to millennials, they may not be the best place to supplement your advertising strategy. If you are targeting an older audience though, you should look further into Bing marketing.
The largest percentage of Bing users falls within the 45-54 age range and about one-third of users have a household income of 100K or more. So, if you would like to start targeting older customers with a larger expendable income, Bing ads are a great way to reach them.
Bing also has a large number of married users and users with children. About 51% of Bing users are married and 45% have children that are living at home. Utilizing Bing ads means even more opportunities to expand your reach to include more families.
Depending on your target audience, utilizing Bing ads can help you reach the people that you are not already reaching using your current marketing strategies. We recommend you assess the areas that your current strategy may be lacking in as far as reaching your desired audience and perhaps incorporating Bing ads to improve on your strategy.
Cost
Although paid ad budgets fluctuate by industry, Bing ads tend to be very affordable (though, affordability is mainly determined by your budget). Many argue that the lower costs are directly related to the fact that Bing has much less of the global search market share meaning there is less competition for keywords. Plus, creating a Microsoft Advertising account is free on its own, the only costs associated with your ads is the budget required for keyword bids.
For many industries however, these lower costs mean that clicks are cheaper, and you get more for your money. When it comes to Bing ads and Google Ads, the average cost per click on Bing is less than half the average cost of Google ads.
With that being said, hypothetically you could double your ad budget utilizing Bing ads, however this depends on your industry and we don’t recommend you put all your eggs in one basket with Bing just to double your budget.
Take the time to research the costs for keywords in your industry and compare them to how much Bing ads costs. If there is an opportunity to expand your reach and spend less of your add budget, perhaps you will want to start allocating some of your funds toward Bing Ads. With help from a PPC management firm you can get keyword research and insight on which campaign strategies can best work for your business’s KPIs. If you’re still wondering if Bing advertising is worth the effort, get insight from an expert team to explore how targeting important keywords on the Bing platform might help your business.
Are Bing ads worth it when considering the cost? The custom nature of PPC ads and the ability to set your budget means that you can spend as much or as little as you want.
Click Through Rates
Bing ads are known for having higher click-through-rates for shopping and financial services search verticals than their competitor Google. Because Yahoo and MSN offer financial reporting resources and ads in those verticals, they are able to reach a highly interested audience which means higher engagement and higher CTRs.
As with everything else, the better your Bing advertising campaign is optimized, the better your click-through-rate (CTR). This is yet another area where performance is tied to maintaining, adjusting, and running a campaign with expertise and by using data to finetune your ad campaigns.
Conversion Rates.
Bing PPC ads tend to have higher engagement and post click landing lading pages that they are sent to, however the average conversion rate across all industries is around 2.94%. Again, these conversion rates are an average across all industries so depending on yours, this number may be higher or lower.
Justifying the value of your Bing ads campaign can be easier by tracking metrics in the Microsoft Advertising interface. Bing gives users the Conversion Goals Page to track conversion, conversion rate, revenue, cost-per-acquisition (CPA) and revenue on ad spend. This platform will be helpful for businesses running a new campaign, wondering to themselves “do Bing ads work?”
Bing’s Advertising Targeting Capabilities
Bing ads have a number of targeting capabilities including in market, location, day of the week, gender, age and more. Where Bing advertising really stands out though is with it’s LinkedIn profile targeting and device targeting capabilities.
The LinkedIn profile targeting option allows you to market or advertise to specific individuals or companies. This is extremely helpful if you are practicing account-based marketing.
Bing’s device targeting allows you to target based on user’s device type and OS, as well as assign different time zones to different campaigns. You can also choose to not display your ads on desktops to focus more on mobile users.
That is it about Bing Ads.
Now Let's Talk About Bing Ads Coupon...
Microsoft Advertising occasionally runs promotional offers, sometimes called coupons. Typically geared for new customers, promotional offers require you to spend money on your advertising campaigns first, and then we give you a credit toward advertising at no additional cost to you. Although you can't request a promotional offer, you can find them through Microsoft Advertising promotional events, online marketing drives, or other special offers.
Requirements For a Promotional Offer
Before you can redeem your promotional offer, you must have a primary payment method for your account.
Promotional codes can be redeemed only once. You or someone else cannot reuse a promotional code.
Check the details of the promotional offer for the start and expiration dates. The date on the promotional offer must be current.
You cannot use a promotional offer to pay for an existing balance.
After a promotional offer has expired or the promotional amount runs out, your ads will continue to run, and they'll charge your primary payment method (postpay account) or deduct funds (prepay account). If you have a prepay account and no funds are available, they'll pause the account.
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